Bts group label in panic – The announcement of a break in the career of K-Pop champions has stirred up their fans. However, she also unscrewed the stock of HYBE, the label that manages their lucrative career.
Hence the “corrigendum” that has just been made by this company listed on the stock exchange since 2020.
Could this be a gross translation error? 24 hours after the announcement of a “break” in their career, the members of the South Korean group BTS rectify the situation, to the great relief of their millions of fans around the world. (Bts group)
bts korean group latest news
In a statement, the hybe label, which manages the career of the K-Pop champions, said that “the group will remain active as a team” but that some of its members will embark “on an individual adventure” in order to “continue their personal development“.
To drive the nail in, HYBE announces that its goose with the golden eggs plans “solo albums and collaborations with other artists“.
But no break, even temporary, as many may have feared at first. The label specifies that it is the singer J-Hope, whose real name is Jung Ho-seok, who will be the first to talk about him outside the group.
Big business and soft power (Bts group)
If the entourage of the BTS wanted to go back on the initial announcement, it may also be because it had rapid consequences on their juicy business.
On Tuesday night, HYBE’s stock had fallen nearly 27% on the Seoul Stock Exchange, heading for its weakest close since it debuted on the markets in October 2020. However, its value remains estimated at $ 1.6 billion by the Bloomberg agency.
Still, this backpedaling is surprising in view of the announcement made by the young musicians during a dinner broadcast on the internet to mark their ninth anniversary together.
The rapper RM, 27, explained with tears in his eyes that despite the praises, the BTS “no longer know which group they form exactly” and that some members are “exhausted“.
Would these young artists simply be overwhelmed by their notoriety like so many others before them?
bts groupe de kpop
It must be said that to its incredible discographic success, which generates billions of dollars for the South Korean economy, the BTS phenomenon also has a dimension of “soft power” for the country, in the wake of the Palme d’Or and the Oscar for best film received in 2019 by Parasite or the recent success of the series Squid Game on Netflix.
In recent weeks, the members of the group have been received at the White House and have also spoken out against global warming at the UN.
Proof, if need be, that they are a little more than pop stars.
Break or separation? Bts group label in panic after the fall of its share on the stock market
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